Apartments slammed as ‘poor architecture’ defended by senator against LED billboard
DEVELOPMENT PERMISSION FOR a new digital billboard on Kevin Street Lower in Dublin, next to social flats described by the architects as ‘poor architecture’, has been refused.
The request was made by JCDecaux, with a declaration of conservation method drawn up by Anello Architectes on behalf of the advertising agency.
A similar digital signage is located nearby at the corner of Wexford Street.
Sinn Féin Senator Lynn Boylan has submitted a planning submission defending the Bishop Street Flats, first built in the 1960s, which are located next to the proposed billboard site.
A Dublin Inquirer article about the design says the Dublin City Council Heritage Office has no information on who actually created the mosaics.
No regular replacement of posters would eliminate the “stress” caused by the process of changing and gluing displays, according to the report.
In its submission, Boylan said Anello Architects argues that replacing the current billboard with a digital one will have a positive impact on “urban presence”. [of the protected structure at number 40 Kevin St] because it “will take it further away from the adjoining gable rhythm of the poor quality architecture of HLMs dating from the last century”.
In her observation, which is also substantiated by Sinn Féin’s Eoin Ó Broin and Chris Andrews, she claimed that “the apartments are architecturally beautiful, well located and holistically designed in relation to the protected structure. They do not need to be “far away” from the protected structure.
“As the development plan notes, ‘high quality architecture from all eras combines with a strongly defined urban form of streets, squares and spaces to create a vibrant metropolis with a very particular sense of place.’ This is particularly the case for Kevin St. Replacing the display panel with a digital panel would have a negative impact on the urban presence.
“It is unfortunate that the gable of the protected structure is covered by the billboard. The billboard should be ‘distanced’ from the protected structure and not replaced by a digital billboard, and certainly not far from social apartments,” the senator said in her brief.
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Dublin City Council rejected the application, saying the illuminated digital signage proposal “would have a significant negative impact on adjacent residential amenities, cause visual clutter and have a negative visual impact on the character of the street”.
In its decision, council considered that increasing the brightness of signage, the frequency of advertising changes represents an intensification of use on the site and would have a significant negative impact on adjacent residential amenities.
He added that the proposed LED advertising structure, due to its excessive scale and proportions, its appearance and its location on the facade of this protected structure, would have a negative visual impact on the special architectural character and readability. of the building and would seriously damage its particular architectural character and its legibility. both the protected structure on which it would be mounted.