Super Seed Concept Store / FOG Architecture

Super Seed Concept Store / FOG Architecture

Super Seed Concept Store / FOG Architecture - Interior photographySuper Seed Concept Store / FOG Architecture - Interior photographySuper Seed Concept Store / FOG Architecture - Image 4 of 29Super Seed Concept Store / FOG Architecture - Interior photography+ 29

Super Seed Concept Store / FOG Architecture - Interior photography
© SFAP

Text description provided by the architects. Super Seed is a plant-based skincare brand that prides itself on its cutting-edge technologies and competitive research assets.

We therefore tried to associate its new store space with “technology”, “laboratory” and “seed extraction”, giving it a rigorous and definitive image. Now that social media serves as an effective touchpoint for brands and businesses, the online image of a physical store is becoming a crucial factor influencing consumer buying decisions. In the age of the Internet, “the attention economy” is the underlying logic of most known spaces on the Internet.

Super Seed Concept Store / FOG Architecture - Image 4 of 29
© SFAP
Super Seed Concept Store / FOG Architecture - Interior Photography, Kitchen
© SFAP

Any store that wants to survive in the new era of retail and distinguish itself from other stores of this type must recognize that consumers expect to find a unique shopping experience in a refreshing space. In our opinion, this type of experience does not arise from nowhere but is based on the creative interpretation of conventional spaces and the innovative application of everyday features.

Super Seed Concept Store / FOG Architecture - Interior photography
© SFAP

It is equally important to help the public to internalize these new experiences without taking them away from the spaces. Whether a store is visually memorable and sufficiently creative is now an important evaluation criterion.

Super Seed Concept Store / FOG Architecture - Interior photography
© SFAP

The new offline store design project of Super Seed, a new representative retail brand, gave us the opportunity to reflect on the spatial business models of the internet era.

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